From Analytics to Hashtags: Here’s What You Should Remember When Making YouTube Shorts

Should I start creating YouTube Shorts in the first place?

Absolutely! This new format is trending, and not only among viewers. The platform itself is actively promoting Shorts and recommending them to creators.

Will I be able to earn with Shorts?

Sure you will. That’s what the YouTube Shorts Fund, with an impressive $100 million budget, is for. Thanks to this fund, thousands of the most popular Shorts’ creators get a monthly reward for their vids. The size of the bonus depends on the number of views and viewers’ interest in the content only.

Siri, I want to make cool Shorts and receive bonuses. How do I start?

It’s one thing to create Shorts, and another to create compelling Shorts that attract views and subscribers. Here’s what you should remember when making short videos:

  • Loop your videos so viewers can watch them again and again, increasing the average viewing time of your Shorts.
  • Turn your existing content into Shorts. Experiment with editing and use the best moments from your videos in the Shorts. It’s a great way to intrigue viewers and attracts more subscribers to the channel.
  • Use all that the platform has to offer. Don’t forget about the camera embedded in the YouTube app and music in the platform’s library. Why not make the most of YouTube instruments?
  • And don’t forget about hashtags. But not just any hashtags; we’re talking about #shorts here. This way, you’ll help algorithms place your Shorts in the right section where more users will see them.
  • Keep up with trends and memes. Okay, so you’re into polar bears, acrostic poems, and street art these days. But how about your viewers? Try finding a balance between your current interests and your audience’s.
  • Decide on the frequency of posting. Choose the fitting frequency of posting based on your time, energy, and, most importantly, ideas for Shorts. Don’t choose quantity over quality if you don’t want to drown your viewers in an ocean of similar or meaningless content.



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AIR Media-Tech

AIR Media-Tech

We help digital-first creators and brands globally grow faster and earn more on YouTube and beyond. One of the leading YouTube partners in the world since 2011